Rockstar Energy Drink and AVP Pro Beach Volleyball announce that Rockstar has been named the Exclusive Energy Drink of the 2010 AVP Tour.

“We’re quite proud to bring Rockstar aboard,” said Jason Hodell, AVP CEO. “Rockstar has been a very important supporter of AVP athletes and is a perfect fit with our corporate strategy of outreach to our core fan base and the youthful demographic of the nation’s volleyball players.”

“Our world-class athletes bring outstanding energy to every event, perfectly aligning with what Rockstar represents,” added Canyon Ceman, AVP Vice President.

“We are excited to work with the AVP, which offers the best beach volleyball competition in the world,” said Jason May, Rockstar EVP of Marketing. “AVP Pro Beach Volleyball and Rockstar are a natural fit.”

One of the fastest-growing and most exciting sports in America, the 2010 Pro Beach Volleyball Tour will travel to major cities across the country, drawing hundreds of thousands of spectators and a national television audience of millions. Rockstar has experience working with AVP standouts Matt Fuerbringer, Jake Gibb, John Hyden, Casey Jennings, Sean Rosenthal, Sean Scott, Aaron Wachtfogel and Rachel Wacholder, with Jen Kessy, April Ross, Ty Loomis and Casey Patterson set to join the team in 2010. Rockstar will be actively involved throughout the season with large-scale sampling initiatives, in-stadium promotional activities, and placement in AVP advertising materials. This coordinated effort will help increase the awareness of Rockstar among a large and growing consumer demographic.

Rockstar is the world’s most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, Rockstar is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles—from athletes to rock stars.