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AVP

























































 

A Golden Opportunity
 

·         22 million American homes


     tuned-in twice to watch AVP


     athletes sweep Gold in the


     '08 Beijing Olympic Games 



·         AVP.com will register over


     8 million page views this


     season 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brand Ambassadors
 


·         Highly educated and accessible



·         Of 128 Main Draw players:


      o          20 National Champions


      o          30 All-Americans




 















A Global Reach
 
 

·         AVP broadcast programming


     is seen in over 373 million


     homes worldwide



·         AVP owns all content, offering


     TiVo-proof integrated branding


     and imbedded sponsor content

 










 




  

 

A Local Impact

 

·           Activate the local community


      through AVP’s strategic local


      TV relationships


      o             Live local news coverage 


    o           Extensive ticket and tune-in


        promotion 











 

  

 

avpTV: Digital Distribution

 

·          Over 150 hours of preliminary


      action streamed LIVE on


      avp.com and mobile devices


           o          20,000 Unique streams per


             event


    o          Seamlessly insert your 


             brand messaging into


             exclusive avp.com content






 








TV Integration

 

·         Creative brand integration in


     Live, National Network and


     Cable Broadcasts, including


     traditional (i.e. billboards,


     scorebugs, on-site signage) and


     non-traditional assets (i.e.


     StratCam, virtual insertions,


     SpyCam glasses)








 

 



 

 

On-Site Activation

 

·         Over 800,000 fans pass


     through AVP tournaments


     each season



·         Festival-style Sponsor Village 


     and long hours offer great 


     consumer interaction and 1- 


     on-1 engagement

 

 

 

 

 

 

 

 

 

 

In-Retail Activation

 

·         AVP Sponsors experienced


     sales increases ranging


     from 15% to 120% in 2009


     using AVP in-retail


     promotions



·         Depending on our client


     product needs, timelines, and


     locations, the AVP builds


     customized retail go-to-market


     plans for partners

 


    

 
 
 
 





 
Expanding the Market

 

·         New properties with international


     appeal


     o       USA vs. Brazil in a Country


             vs. Country "Ryder Cup"


             style format



·         Opportunity to customize


     events/schedule to meet 


     sponsor objectives

 

 

 

 

 

 

 

 New Assets

 

·         New assets focus equally on 
            

     sport performance and healthy- 
            

     active beach lifestyle, allowing 
            

     sponsors to associate with 
            

     features relevant to their brands

 

·         The "StratCam" exposes fans  


      to the subtleties of the sport


        o       Highly sponsorable


             StratCam will average more


             than 2 minutes per final for


             $500,000 value per season

 

 

 

 

 

 

 

 

·          "Player Vision" exposes fans  


      to the sport through the

      athlete's eyes


        o       Highly sponsorable


             Player Vision will average


             more than 2 minutes


              per final for  $500,000


              value per season



 

 
 
 
 
 
 
 
 
 
 


 
 
 
AVP TV Series 
 

·         Behind the scenes, Personality  
            

     Profiles, Highlights



·         Seamlessly insert brand  
            

     messaging into lifestyle content

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reality Concept 
 

·         One of several AVP Reality  
            

     Concepts featuring sports'  
            

     most marketable athletes



·         Follow recent college volleyball  
            

     stand-outs as they "Transition"  
            

     to the beach game

  
            

     

 






 
 
 
   
 
Beach Volleyball Oasis

 

·         Beautification of event sites to  
            

     replicate beach setting in urban  
            

     centers

 


    o           Atlanta, San Francisco, Las


             Vegas, and Glendale were


             transformed in '09










   

 

 

 

 

 

Outreach to Volleyball Nation

 

·         17 million volleyball participants


      in USA


·         13% annual growth rate


·         4 key initiatives:


       o          Barefoot Bubbly Qualifier,


             AVP Juniors,


             Developmental Tour, and 


             Legends Reunion

 

 

 


     

 

 

 

 

 

 

 

 

 

 

AVP Juniors 

 

·         Camps, clinics, and products for


     the next generation of players


·         Allows brands to align with the 


     largest segment of participants


     in the fastest-growing major 


     sport

 

 











 
 


Legendary Legacy

 

·         The 6 on 6 Manhattan Beach


     Legends match re-introduced


     the "fraternity" of the AVP's old


     school elite in front of a packed


     house


·         Allows brands to align with the


     44+ demographic and beach


     volleyball's rich history