AVP Pro Beach Volleyball Tour
A Golden Opportunity
·
22 million American homes athletes sweep Gold in the '08 Beijing Olympic Games
·
AVP.com will register over
Brand Ambassadors
·
Highly educated and accessible
·
Of 128 Main Draw players:
·
AVP broadcast programming A Local Impact · Activate the local community avpTV: Digital Distribution · Over 150 hours of preliminary · Creative brand integration in On-Site Activation · Over 800,000 fans pass Expanding the Market · New properties with international New Assets · The "StratCam" exposes fans to AVP TV Series · Behind the scenes, Personality Profiles, Highlights · Seamlessly insert brand messaging into lifestyle content · One of several AVP Reality Concepts · Follow recent college volleyball stand-outs as they "Transition" to the beach game
tuned-in twice to watch AVP
8 million page views this
season
o 20 National Champions
o 30 All-Americans
A Global Reach
is seen in over 373 million
homes worldwide
through AVP’s strategic local
TV relationships
o Live local news coverage
o Extensive ticket and tune-in
promotion
action streamed LIVE on
avp.com
o 20,000 Unique streams per
event
o Seamlessly insert your
brand messaging into
exclusive avp.com content
TV Integration
Live, National Network and
Cable Broadcasts
through AVP tournaments
each season
appeal
o USA vs. Brazil in a Country
vs. Country "Ryder Cup"
style format
the subtleties of the sport
· Beautification of event sites to
replicate beach setting in urban centers
Outreach to Volleyball Nation · 17 million volleyball participants AVP Juniors · Camps, clinics, and products for Legendary Legacy · The 6 on 6 Manhattan Beach
o Atlanta, San Francisco, Las
Vegas, and Glendale were
transformed in '09
in USA
· 13% annual growth rate
· 4 key initiatives:
o Barefoot Bubbly Qualifier,
AVP Juniors,
Developmental Tour, and
Legends Reunion
the next generation of players
Legends match re-introduced
the "fraternity" of the AVP's old
school elite in front of a packed
house
