AVP Pro Beach Volleyball Tour
A Golden Opportunity
·
22 million American homes athletes sweep Gold in the '08 Beijing Olympic Games
·
AVP.com will register over
Brand Ambassadors
·
Highly educated and accessible
·
Of 128 Main Draw players:
·
AVP broadcast programming · AVP owns all content, offering A Local Impact · Activate the local community avpTV: Digital Distribution · Over 150 hours of preliminary · Creative brand integration in On-Site Activation · Over 800,000 fans pass · Festival-style Sponsor Village In-Retail Activation · AVP Sponsors experienced sales increases ranging from 15% to 120% in 2009 using AVP in-retail promotions · Depending on our client product needs, timelines, and locations, the AVP builds customized retail go-to-market plans for partners · New properties with international · Opportunity to customize New Assets · New assets focus equally on sport performance and healthy- active beach lifestyle, allowing sponsors to associate with features relevant to their brands · The "StratCam" exposes fans · Behind the scenes, Personality Profiles, Highlights · Seamlessly insert brand messaging into lifestyle content · One of several AVP Reality Concepts featuring sports' most marketable athletes · Follow recent college volleyball stand-outs as they "Transition" to the beach game · Beautification of event sites to replicate beach setting in urban centers Outreach to Volleyball Nation · 17 million volleyball participants AVP Juniors · Camps, clinics, and products for · The 6 on 6 Manhattan Beach
tuned-in twice to watch AVP
8 million page views this
season
o 20 National Champions
o 30 All-Americans
A Global Reach
is seen in over 373 million
homes worldwide
TiVo-proof integrated branding
and imbedded sponsor content
through AVP’s strategic local
TV relationships
o Live local news coverage
o Extensive ticket and tune-in
promotion
action streamed LIVE on
avp.com and mobile devices
o 20,000 Unique streams per
event
o Seamlessly insert your
brand messaging into
exclusive avp.com content
TV Integration
Live, National Network and
Cable Broadcasts, including
traditional (i.e. billboards,
scorebugs, on-site signage) and
non-traditional assets (i.e.
StratCam, virtual insertions,
SpyCam glasses)
through AVP tournaments
each season
and long hours offer great
consumer interaction and 1-
on-1 engagement
appeal
o USA vs. Brazil in a Country
vs. Country "Ryder Cup"
style format
events/schedule to meet
sponsor objectives
to the subtleties of the sport
o Highly sponsorable
StratCam will average more
than 2 minutes per final for
$500,000 value per season
to the sport through the
athlete's eyes
o Highly sponsorable
Player Vision will average
more than 2 minutes
per final for $500,000
value per season
o Atlanta, San Francisco, Las
Vegas, and Glendale were
transformed in '09
in USA
· 13% annual growth rate
· 4 key initiatives:
o Barefoot Bubbly Qualifier,
AVP Juniors,
Developmental Tour, and
Legends Reunion
the next generation of players
· Allows brands to align with the
largest segment of participants
in the fastest-growing major
sport
Legendary Legacy
Legends match re-introduced
the "fraternity" of the AVP's old
school elite in front of a packed
house
· Allows brands to align with the
44+ demographic and beach
volleyball's rich history